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The Importance of Screen Appeal When Selling Your Home

Posted by Hanna Selman on July 6, 2020
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The Importance of Screen Appeal When Selling Your Home

Over the past few months, life may have seemed like it was put on hold. But now that things are picking back up, you’d like to (or already have) put your home on the market. If the open house route isn’t for you, that’s no problem. However, a new kind of appeal has made its way into real estate. It doesn’t take long scrolling through an album of pictures to find out the importance of screen appeal when selling your home.

Why Appeal Matters

As would-be buyers browse through a slideshow or watch a virtual tour, they’re likely envisioning themselves living in that space. It’s one of the reasons why staging a home comes so highly recommended. Homes that show furniture and fixtures tend to transition to a “sold” sign quicker.

Don’t overlook the details as you weigh the importance of screen appeal when selling your home. Decluttering a space of personal items, which could range from family heirlooms to picture frames, before staging your space helps. This neutral vibe allows for the buyer to more readily imagine themselves living there. Put up the toys and trinkets for now!

Setting Up Your Space

As has been mentioned, the importance of screen appeal when selling your home can’t be understated. And screen appeal includes placement and advantageous lighting.

Staging your home well can make or break a sale. Place furniture in a way that accents the space’s best features, for instance its size. Even just a sofa and coffee table can frame the room, lending the buyer a better picture. Again, try and avoid clutter—the room’s essentials can do just fine in “selling” the space to a homebuyer.

In almost everything, but especially on screens, lighting counts. A space, no matter how magnificent, may not come out that way on screen if the lighting isn’t right. Make sure all the lightbulbs are bright–and fixtures dust-free. A bright, well-lit space gives off a warm and welcoming aura. Finally, aim the camera at an angle that magnifies the space’s positive attributes, such as maximizing space potential.

If home furnishings are scant, you can opt to virtually stage the space. This digitally adds furniture through a website or app. This can be a quick, inexpensive fix when fixtures are an issue!


Seeing can be believing, especially where home buying is concerned. One would be remiss to ignore the importance of screen appeal when selling your home. Especially since virtual is the new normal.

Need help selling your home under these new circumstances? Contact Ryan Roberts for all your real estate needs in the Auburn, Opelika, and Lake Martin areas! He can lend his expertise—and get things moving. If more research is on the agenda, follow our blog for real estate tips, how-tos, and more!